Law Aspirational Schools

URL

sandiego.edu/law

bu.edu/law

law.georgetown.edu

law.duke.edu

law.nyu.edu

law.uchicago.edu

law.stanford.edu

Screenshot

Tagline

The perfect climate for studying law.

Not just law. Stanford Law.

Statistics ––––––––––––––––––––––––––––––––––––––––––––––––––––––

Location

San Diego, CA

Boston, MA

Washington, D.C.

Durham, NC

New York, NY

Chicago, IL

Stanford, CA

Setting

Urban

Urban

Urban

Suburban

Urban

Urban

Suburban

Public/Private

Private

Private

Private

Private

Private

Private

Private

Religious Affiliation

Roman Catholic

N/A

Roman Catholic

Methodist

N/A

N/A

N/A

Ranking

#74 National
#12 Tax Law
#17 Part-Time Law
#22 Intellectual Property Law

#20 National
#2 Health Care Law
#8 Tax Law
#10 Intellectual Property Law

#14 National
#1 Clinical Training
#1 Part-Time Law
#2 Tax Law
#4 International Law
#5 Environmental Law
#5 Trial Advocacy
#11 Legal Writing
#17 Intellectual Property Law

#11 National
#9 International Law
#11 Environmental Law
#11 Intellectual Property Law
#18 Tax Law
#23 Health Care Law

#6 National
#1 International Law
#1 Tax Law
#3 Clinical Training
#3 Intellectual Property Law
#11 Environmental Law
#14 Trial Advocacy

#4 National
#22 Tax Law
#23 Clinical Training
#23 International Law

#2 National
#2 Intellectual Property Law
#14 International Law
#15 Environmental Law
#15 Health Care Law
#25 Tax Law

Specialty

Tax Law

Admission

Enrollment

737

672

1,725

668

1,395

617

572

Male/Female Ratio

49% Male
51% Female

45% Male
55% Female

50.6% Male
49.4% Female

58% Male
42% Female

50.3% Male
49.7% Female

56% Male
45% Female

54% Male
46% Female

Acceptance Rate

41%

38%

28%

23%

33%

22%

11%

Median GPA

3.52

3.67

3.77

3.76

3.76

3.90

3.89

Median LSAT

159

163

167

169

169

170

171

Academics

Academic Calendar

Semester

Semester

Semester

Semester

Semester

Quarter

Quarter

Student/Faculty Ratio

11:1

11:1

11:1

9:1

8:1

9:1

7:1

Faculty

107

143

307

99

230

110

128

Law Clinics

18

7

36

11

37

12

42

Law Clinic Seats Available

270

185

538

214

380

256

318

Students in Law Journals

154

289

834

394

781

148

415

Programs

JD
LLM
MS Legal Studies
Continuing Education

JD
LLM
Dual Degrees
Certificate

JD
LLM
SJD
Certificate
Dual Degrees

JD
LLM
SJD
MJS
Dual Degrees

JD
LLM
JSD

JD
LLM
JSD
MLS

JD
JSD
Dual Degrees

Cost

Tuition & Fees

$48,830

$49,330

$55,255

$57,717

$59,330

$56,916

$56,274

Average Indebtedness

– $135,433

– $102, 329

– $160,606

– $131,073

– $166,022

– $129,636

– $132,970

Proportion who borrowed

81%

73%

73%

68%

69%

68%

79%

Outcomes

Bar Passage Rate

73.3%

95.4%

90.5%

94.3%

95.7%

97.3%

86.8%

Employed at Graduation

38%

58%

82%

87%

97%

95%

91%

Employed 10mos. at Graduation

59%

81%

87%

93%

97%

96%

93%

Content ––––––––––––––––––––––––––––––––––––––––––––––––––––––

Messaging

Statement/Values

Meta Description

N/A

N/A

N/A

N/A

N/A

N/A

Not just law. Stanford Law.
Unmatched opportunities.
Collegial culture.
Focus on the future.

Key words frequency

• law

• school

• usd

• san diego

• center

• faculty

• campus

• university

• law

• bu

• resources

• alumni

• faculty

• student

• school

• jd

• programs

• law

• georgetown

• faculty

• alumni

• campus

• learn

• play

• video

• law

• duke

• portal

• alumni

• faculty

• scholarship

• student

• center

• legal

• law

• nyu

• school

• academic

• services

• students

• news

• admissions

• career

• law

• news

• faculty

• school

• read more

• stanford

• sls

• law

• conversation

• media

• presidents

• students

Claims

• community

• endurance

• perseverance

• rigorous curriculum

• preeminent faculty

• professional experience

• innovator in legal education

• vibrant and collegial

Website ––––––––––––––––––––––––––––––––––––––––––––––––––––––

Global

Responsive?

Yes

Yes

Yes, but only 2 breakpoints

Yes, but only 2 breakpoints

No

No

Yes

Rich Photography?

No

Yes

No

No

No

No

Yes

University/School Differentiators

Completely different templates

Completely different templates

Completely different templates

Completely different templates

Completely different templates

Completely different templates

Completely different templates

Colors

#00b70 navy
#75bee9 blue
#DDD gray

#c00 red

#0085de blue

#212323 gray

#313A58 dark blue
#416DAC light blue

#001657 dark blue
#CC2929 red
#B2AE1F olive green

#4D2A69 purple

#680000 red
#999966 olive

#8c1515 red
#f2efea beige

Font

Myriad Pro

Circular

Georgia

Helvetica

Georgia

Arial

Proxima Nova

Font Sizes

13.8px

16px

15px

13px

15px

11px

18px

Icons

Icomoon

uses sprites

uses sprites

uses sprites/images

CSS Selectors

6,934

3,185

7,760

1,889

2,245

4,519

CMS

Cascade Server

Wordpress

Drupal

Drupal

Drupal

Wordpress

Server/OS

Apache

Apache

IIS

Apache

Apache

Apache

nginx

jQuery

1.9.1

1.11.1

1.11.3

2.1.4

1.11.2

W3 Tech Scores

63

61

65

62

66

63

66

Alexa Rank

32,418

5,435

8,114

4,371

2,110

4,425

946

PageSpeed Insights

42 Speed
100 UX
46 Desktop

65 Speed
98 UX
81 Desktop

N/A

55 Speed
99 UX
69 Desktop

66 Speed
65 UX
81 Desktop

60 Speed
100 UX
69 Desktop

60 Speed
98 UX
62 Desktop

SEO Optimer Insights

N/A

N/A

N/A

• B+

• 2.48 MB (71 resources)

• tap target sizing is too small

• not print-friendly

• B-

• 2.62 MB (62 resources)

• tap target sizing is too small

• not print-friendly

• D+

• 2.14 MB (45 resources)

• not print-friendly

• B+

• 3.15 MB (50 resources)

• tap target sizing is too small

• iframes used

Navigation

Desktop

Top nav, drop down

Top nav, drop down

Top nav

Top nav, opens down

Links

Links

Off canvas, opens left

Mobile

Hamburger, opens down

Hamburger, opens down

Menu, opens above

Hamburger opens left

N/A

N/A

Hamburger, opens down

Sub Navigation

Left nav (+ android-y on mobile)

Left nav (hidden on mobile)

Left nav (shows after content on mobile)

Left nav (android-y on mobile)

Left nav

Left nav

Top nav, in context

Quick Links?

Yes, in header

Yes, in footer

Yes, in header

Yes, in header

Yes, hamburger drop down in header

Yes, in footer

Yes, in footer

Audience Navigation?

Yes, in header

• Prospective

• Current

• Faculty & Staff

• Alumni

• Visitors & Friends

• Employers

• Donors

Yes, above header

• Current

• faculty

• Alumni

• Employers

Yes, sticky footer

• Current

• Alumni

• Faculty

• Staff

Yes, in header

• Current

• Faculty

• Staff

• Alumni

Yes, links in menu

• Current

• Alumni

Yes, in header

• Prospective

• Current

• Alumni

• Faculty & staff

• Employers

Yes, link modules and in footer

• Future Student

• Current

• Alum

• Faculty/Staff

• Employer

• Journalist

Contact?

Footer

Footer

Footer

Footer

Footer

Footer

Footer

Home Page

Hero

• Functionality

• Auto/Manual

• Controls

• Content

• Slider

• Auto

• Dots

• Evergreen (based on cmp+stories)

• Image + Text

• N/A

• N/A

• Student Life

• Slider

• Auto

• N/A, Pause button

• Evergreen

• Slider

• Auto

• Dots

• Evergreen

• Slider

• Auto

• Dots, one arrow

• Spotlights

• Slider

• Auto

• Numbers, arrows

• Spotlights

• Tiles

• N/A

• N/A

• Stories

News

Yes, feed with images

Yes, feed

Yes, featured + feed

Yes, feed

Yes, feed with thumbnail

Yes, feed

No

Events

Yes, feed

Yes, feed

Yes, feed (3 categories)

Yes, feed

Yes, feed

Yes, feed

Yes, link to calendar

Spotlight

No

Yes, in hero

No

Yes, image + links

Yes, image modules

Yes, faculty

Yes, stories

Social Media

Icons only

Icons only

Tabs in footer (twitter, fb)

Tabs in footer
(twitter, youtube, fb, instagram)

Twitter feed

Icons only

Icons only

Statistics

No

Yes

No

No

No

No

No

Call to Action

No

No

No

No

No

No

No

Giving Link

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Campaign

Yes

Yes

No

No

No

No

No

Other Content

• Centers and Institutes

• In the Media

• Student Experience

Admission Page

Notes

• Landing page matches layout of
  main home page

• Info through programs
  
  

  • Stats

  • Student Experience

  • Tuition & Fees

  • Financial Aid

  • Living in Boston

• Regular landing page

• Info through programs

• Important dates

• Regular landing page

• Info through programs

• Links

• CTA

• Why Duke Law slider

• Regular landing page

• Info through programs

• Events

• Popular links

• CTA

• Not linked from nav

• Info through programs

• Most information located
  on Prospective Student page

  • Links

• Not linked from nav

• Regular landing page

• Most information located on
  Future Student Page

  • Student Experience

  • Facts and Stats

Notes ––––––––––––––––––––––––––––––––––––––––––––––––––––––

Initial Opinion