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University of San Diego
School of Law

Boston University
School of Law

Georgetown University
School of Law
Duke University
School of Law
NYU
School of Law
University of Chicago
Law School
Stanford University
URLsandiego.edu/lawbu.edu/lawlaw.georgetown.edulaw.duke.edulaw.nyu.edulaw.uchicago.edulaw.stanford.edu

Screenshot

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TaglineThe perfect climate for studying law.





Not just law. Stanford Law.


Statistics ––––––––––––––––––––––––––––––––––––––––––––––––––––––


LocationSan Diego, CABoston, MAWashington, D.C.Durham, NCNew York, NYChicago, ILStanford, CA
SettingUrbanUrbanUrbanSuburbanUrbanUrbanSuburban
Public/PrivatePrivatePrivatePrivatePrivatePrivatePrivatePrivate
Religious AffiliationRoman CatholicN/ARoman CatholicMethodistN/AN/AN/A
Ranking

#74 National
#12 Tax Law
#17 Part-Time Law
#22 Intellectual Property Law

#20 National
#2 Health Care Law
#8 Tax Law
#10 Intellectual Property Law
#14 National
#1 Clinical Training
#1 Part-Time Law
#2 Tax Law
#4 International Law
#5 Environmental Law
#5 Trial Advocacy
#11 Legal Writing
#17 Intellectual Property Law
#11 National
#9 International Law
#11 Environmental Law
#11 Intellectual Property Law
#18 Tax Law
#23 Health Care Law
#6 National
#1 International Law
#1 Tax Law
#3 Clinical Training
#3 Intellectual Property Law
#11 Environmental Law
#14 Trial Advocacy
#4 National
#22 Tax Law
#23 Clinical Training
#23 International Law
#2 National
#2 Intellectual Property Law
#14 International Law
#15 Environmental Law
#15 Health Care Law
#25 Tax Law
SpecialtyTax Law





Admission








Enrollment7376721,7256681,395617572
Male/Female Ratio49% Male
51% Female

45% Male
55% Female

50.6% Male
49.4% Female
58% Male
42% Female
50.3% Male
49.7% Female
56% Male
45% Female
54% Male
46% Female
Acceptance Rate41%38%28%23%33%22%11%
Median GPA3.523.673.773.763.763.903.89
Median LSAT159163167169169170171

Academics








Academic CalendarSemesterSemesterSemesterSemesterSemesterQuarterQuarter
Student/Faculty Ratio11:111:111:19:18:19:17:1
Faculty10714330799230110128

Law Clinics

1873611371242
Law Clinic Seats Available270185538214380256318
Students in Law Journals154289834394781148415
Programs

JD
LLM
MS Legal Studies
Continuing Education

JD
LLM
Dual Degrees
Certificate

JD
LLM
SJD
Certificate
Dual Degrees
JD
LLM
SJD
MJS
Dual Degrees
JD
LLM
JSD
JD
LLM
JSD
MLS
JD
JSD
Dual Degrees

Cost








Tuition & Fees$48,830$49,330$55,255$57,717$59,330$56,916$56,274
Average Indebtedness– $135,433– $102, 329– $160,606– $131,073– $166,022$129,636– $132,970
Proportion who borrowed81%73%73%68%69%68%79%

Outcomes








Bar Passage Rate73.3%95.4%90.5%94.3%95.7%97.3%86.8%
Employed at Graduation38%58%82%87%97%95%91%
Employed 10mos. at Graduation59%81%87%93%97%96%93%


Content ––––––––––––––––––––––––––––––––––––––––––––––––––––––

Messaging

 







Statement/Values






Meta DescriptionN/AN/AN/AN/AN/AN/ANot just law. Stanford Law.
Unmatched opportunities.
Collegial culture.
Focus on the future.
Key words frequency
  • law
  • school
  • usd
  • san diego
  • center
  • faculty
  • campus
  • university
  • law
  • bu
  • resources
  • alumni
  • faculty
  • student
  • school
  • jd
  • programs
  • law
  • georgetown
  • faculty
  • alumni
  • campus
  • learn
  • play
  • video
  • law
  • duke
  • portal
  • alumni
  • faculty
  • scholarship
  • student
  • center
  • legal
  • law
  • nyu
  • school
  • academic
  • services
  • students
  • news
  • admissions
  • career
  • law
  • news
  • faculty
  • school
  • read more
  • stanford
  • sls
  • law
  • conversation
  • media
  • presidents
  • students
Claims
  • community
  • endurance
  • perseverance
  • rigorous curriculum
  • preeminent faculty
  • professional experience
  • innovator in legal education
  • vibrant and collegial





Website ––––––––––––––––––––––––––––––––––––––––––––––––––––––


Global








Responsive?YesYesYes, but only 2 breakpointsYes, but only 2 breakpointsNoNoYes
Rich Photography?NoYesNoNoNoNoYes
University/School DifferentiatorsCompletely different templatesCompletely different templatesCompletely different templatesCompletely different templatesCompletely different templatesCompletely different templatesCompletely different templates
Colors

#00b70 navy
#75bee9 blue
#DDD gray

#c00 red

#0085de blue
#212323 gray
#313A58 dark blue
#416DAC light blue
#001657 dark blue
#CC2929 red
#B2AE1F olive green
#4D2A69 purple#680000 red
#999966 olive
#8c1515 red
#f2efea beige
FontMyriad ProCircularGeorgiaHelveticaGeorgiaArialProxima Nova
Font Sizes13.8px16px15px13px15px11px18px
IconsIcomoon

uses spritesuses spritesuses sprites/images
CSS Selectors6,9343,185
7,7601,8892,2454,519
CMSCascade ServerWordpress
DrupalDrupalDrupalWordpress
Server/OSApacheApacheIISApacheApacheApachenginx
jQuery1.9.11.11.11.11.3

2.1.41.11.2
W3 Tech Scores63

61

6562666366
Alexa Rank32,4185,4358,1144,3712,1104,425946
PageSpeed Insights42 Speed
100 UX
46 Desktop
65 Speed
98 UX
81 Desktop
N/A

55 Speed
99 UX
69 Desktop

66 Speed
65 UX
81 Desktop

60 Speed
100 UX
69 Desktop
60 Speed
98 UX
62 Desktop
SEO Optimer InsightsN/AN/AN/A
  • B+
  • 2.48 MB (71 resources)
  • tap target sizing is too small
  • not print-friendly
  • B-
  • 2.62 MB (62 resources)
  • tap target sizing is too small
  • not print-friendly
  • D+
  • 2.14 MB (45 resources)
  • not print-friendly
  • B+
  • 3.15 MB (50 resources)
  • tap target sizing is too small
  • iframes used

Navigation








DesktopTop nav, drop downTop nav, drop downTop navTop nav, opens downLinksLinksOff canvas, opens left
MobileHamburger, opens downHamburger, opens downMenu, opens aboveHamburger opens leftN/AN/AHamburger, opens down
Sub NavigationLeft nav (+ android-y on mobile)Left nav (hidden on mobile)Left nav (shows after content on mobile)Left nav (android-y on mobile)Left navLeft navTop nav, in context
Quick Links?Yes, in headerYes, in footerYes, in headerYes, in headerYes, hamburger drop down in headerYes, in footerYes, in footer
Audience Navigation?

Yes, in header

  • Prospective
  • Current
  • Faculty & Staff
  • Alumni
  • Visitors & Friends
  • Employers
  • Donors

Yes, above header

  • Current
  • faculty
  • Alumni
  • Employers

Yes, sticky footer

  • Current
  • Alumni
  • Faculty
  • Staff

Yes, in header

  • Current
  • Faculty
  • Staff
  • Alumni

Yes, links in menu

  • Current
  • Alumni

Yes, in header

  • Prospective
  • Current
  • Alumni
  • Faculty & staff
  • Employers

Yes, link modules and in footer

  • Future Student
  • Current
  • Alum
  • Faculty/Staff
  • Employer
  • Journalist
Contact?FooterFooterFooterFooterFooterFooterFooter

Home Page








Hero

  • Functionality
  • Auto/Manual
  • Controls
  • Content
  • Slider
  • Auto
  • Dots
  • Evergreen (based on cmp+stories)
  • Image + Text
  • N/A
  • N/A
  • Student Life
  • Slider
  • Auto
  • N/A, Pause button
  • Evergreen
  • Slider
  • Auto
  • Dots
  • Evergreen
  • Slider
  • Auto
  • Dots, one arrow
  • Spotlights
  • Slider
  • Auto
  • Numbers, arrows
  • Spotlights
  • Tiles
  • N/A
  • N/A
  • Stories
NewsYes, feed with imagesYes, feedYes, featured + feedYes, feedYes, feed with thumbnailYes, feedNo
EventsYes, feedYes, feedYes, feed (3 categories)Yes, feedYes, feedYes, feedYes, link to calendar
SpotlightNoYes, in heroNoYes, image + linksYes, image modulesYes, facultyYes, stories
Social MediaIcons onlyIcons onlyTabs in footer (twitter, fb)Tabs in footer
(twitter, youtube, fb, instagram)
Twitter feedIcons onlyIcons only
StatisticsNoYesNoNoNoNoNo
Call to ActionNoNoNoNoNoNoNo
Giving LinkYesYesYesYesYesYesYes
CampaignYesYesNoNoNoNoNo

Other Content

  • Centers and Institutes



  • In the Media
  • Student Experience


Admission Page







Notes
  • Landing page matches layout of
    main home page
Admission/application info through program
  • Info through programs
    • Stats
    • Student Experience
    • Tuition & Fees
    • Financial Aid
    • Living in Boston
  • Regular landing page
with modulesAdmission/application info through program
  • Info through programs
  • Important dates
  • Regular landing page
with modulesAdmission/application info through program
  • Info through programs
  • Links
  • CTA
  • Why Duke Law slider
  • Regular landing page
with modulesAdmission/application info
  • Info through programs
  • Events
  • Popular links
  • CTA
Link to admissions is not in
  • Not linked from nav
Admission/application info through program
  • Info through programs
  • Most information located
    on Prospective Student page
    • Links
Link to admissions is not in
  • Not linked from nav
  • Regular landing page
with modules
  • Most information located on
    Future Student Page
    • Student Experience
    • Facts and Stats


Notes ––––––––––––––––––––––––––––––––––––––––––––––––––––––


Initial Opinion