Search Engine Optimization

Owned by David Schmidt
Jan 13, 2016
2 min read

 

Table of Contents

 

 

Search Engine Optimization (SEO) and Metadata

Search engines (like Google) use multiple factors to rank a page within search results. Other than the main content of a page, keep the three following items in mind:

  • Title: A website's main page title within Cascade Server is the primary factor used by search engines when it ranks a page.

  • Keywords: Keywords that appear in the content that can be highlighted on the page. In the CMS, each keyword is separated by commas

    • (e.g. University of San Diego, admissions, leadership).

  • Description: A brief description of the page contents.

Page Title

The title for a page in Cascade is the second field listed once you go into Edit Mode.

Keywords and Description

The keywords and description for a page can be edited by clicking on the Metadata Tab while in Edit Mode.